Context

Axialys is a FrenchTech-certified technology company, specializing in SaaS solutions to modernize business telephony, optimize customer service, and automate tasks using artificial intelligence.

Collaboration Context

Alexandra Blain, VP of Revenue at Axialys, reached out to us to strengthen their acquisition efforts.

Already having an SDR team in place, they were looking to increase the volume of prospects to achieve their pipeline goals. Although they were running some marketing campaigns, they had never yet leveraged personalized outbound cold emails as an acquisition channel.

1. Example of campaign results

Details

• 8,152 emails sent
• 60 responses (0.86% response rate)
• 3 sales meetings generated (1 meeting for every 2,717 emails sent)
• €150k+ in new opportunities generated
• ROI: x25 – An acquisition cost of €2,000 to generate €50,000 in revenue (i.e., €1 invested for every €25 of revenue generated).
• Top meetings generated:
  1. Univet (https://univet.fr/)
  2. Centre Via Sana (centreviasana.com)
  3. Weyou Group (weyou-group.com)

2. Target & Scripts

Target:

• Industry: All industries
• Company size: 200+ employees
• Target roles: Head of Communication, IT Director, HR Director
• Location: France