Context

b.connect is a French online authentication solution designed to simplify and secure user logins on websites and applications in the private sector. Launched by a coalition of major French banks, the platform allows users to log in or create a customer account in a single click, without a password, using their banking app as a strong authentication method. By facilitating access to client areas and reducing login abandonment, b.connect aims to enhance the user experience while strengthening security and digital sovereignty.

Collaboration Context

b.connect reached out to us for support to accelerate the adoption of its passwordless authentication solution and expand its B2B partner network.

The platform wanted to leverage our data-driven and automated outreach strategies to effectively engage companies, digital platforms, and e-commerce players seeking to secure access to their services while enhancing the user experience, with the goal of increasing inbound requests, qualifying high-value leads, and generating qualified business opportunities.

1. Example of campaign results

Details

• 12,698 emails sent
• 431 responses (response rate: 9.27%)
• 5 sales meetings generated (i.e., 1 meeting for approximately 2,539 people contacted)
• €xxx in new opportunities generated
• ROI: x10 – an acquisition cost of €xxx to generate €xxx in revenue (i.e., €1 invested generated €7 in revenue)
• Key meetings generated:
  1. ELITT (http://www.elitt.com/)
  2. Prefikar (https://prefikar.com/)
  3. RETIF (http://www.retif.eu/)

2. Target & Scripts

2.1 Target:

• Sectors: e-commerce, transport, media, insurance, credit, travel, entertainment, leisure…
• Company size: 10,001+ employees
• Roles targeted: CEO, e-commerce directors, digital directors
• Location: Western Europe

2.2 Scripts:

Email 1-A

Subject: [First_Name], increase 1-click logins?