Context

BeSignal is a SaaS company providing a secure reporting and compliance platform for organizations. It helps companies, public institutions, and educational establishments collect, manage, and process confidential reports of misconduct, harassment, or ethical issues while ensuring legal compliance. Founded to simplify whistleblowing processes, it combines technology with human-focused support to ensure cases are handled efficiently and securely.

Collaboration Context

Deenum Runghen approached us to generate new sales calls and expand their client base.

The team wanted to test a targeted and automated outreach approach to increase both the volume and quality of meetings with organizations interested in secure whistleblowing and compliance reporting solutions.

1. Example of Campaign Results

Details

• 2,806 emails sent
• 34 responses (2.37% response rate)
• 3 sales meetings generated (i.e., 1 meeting for approximately 478 people contacted)
• €XXX in new opportunities generated
• ROI: x10 – An acquisition cost of €XXX to generate €XXXX in revenue (i.e., €X invested generated €X in revenue)
• Top meetings generated:
  1. WU (Vienna University of Economics and Business) (https://wu.ac.at/)
  2. Université Paris-Saclay (http://www.universite-paris-saclay.fr/fr)
  3. aix marseille université (https://www.univ-amu.fr/)

2. Target & Scripts

2.1 Target:

• Industry: Higher Education
• Company size: 51 to 1001 employees
• Target roles: Founder, C Suite, Head, Director, Manager
• Location: Western Europe, United Kingdom

2.2 Scripts :

Email 1-A