Context

Epicnpoc designs immersive and interactive experiences for brands, combining design, technology, and storytelling. Their expertise allows them to create custom demonstrators to showcase complex innovations in a simple and impactful way.

Collaboration Context

Oliver Cros, Sales Director at Epicnpoc, approached us to structure an outbound approach tailored to their immersive demonstrator offerings.

Despite strong product expertise and positive feedback at trade shows, the generation of qualified opportunities remained limited. Curious to test a performance-oriented approach, he chose to collaborate with us to develop a complementary acquisition channel.

1. Example of campaign results

Details

• 6,555 emails sent
• 378 responses (5.74% response rate)
• 9 sales meetings generated (i.e., 1 meeting per 739 emails sent)
• €102k+ in new opportunities generated
• ROI: x25 – An acquisition cost of €1,020 to generate €25,500 in revenue (i.e., €1 invested generated €25 in revenue).
• Top meetings generated:
  1. BYD (byd.com)
  2. Hyundai (moonsurgical.com)
  3. Volkswagen (volkswagen.com)

2. Target & Scripts

Target:

• Industry: Automotive
• Company size: 50 to 10,000 employees
• Target roles: CEO, Innovation Director, Marketing Director
• Location: France & Europe

Scripts:

Email 1