Context FAME helps B2B businesses achieve recognition by creating exceptional niche content and amplifying visibility alongside industry leaders. Their proven formula builds influence and drives success.

Collaboration Context Michael Twiddy, Head of Growth at FAME, reached out to us to scale their custom podcast offering for SaaS companies. They were already receiving a high volume of inbound requests but had not yet implemented an outbound strategy.

1. Example of Campaign Results

Details

• 959 emails sent
• 59 replies (11.03 % reply rate)
• 2 meetings booked (ratio : 1 meeting booked for every 479 leads contacted)
• +60k € in new opportunities generated
• ROI : x10 - Acquisition cost of 2,000 € to generate 20,000 € in revenue ( 1 € invested for every 10 € generated in revenue).

2. Target & Scripts

Target:

• Industries: SaaS
• Company size: Between 200 and 10,000 employees
• Roles: Marketing Directors
• Location: UK & US

Scripts :

Subject : {{first_name}} - podcast proposition