Context

Intranet Inside offers well-designed, ergonomic, and customizable intranets, created to enhance internal communication and engage employees around their organization’s values.

Collaboration Context

Hadrien Marchand, founder of Intranet Inside, reached out to us to optimize the generation of new opportunities.

After several internal acquisition campaign attempts without significant results, he decided to explore a different approach. Attracted by our performance-based model, he wanted to test this method for his agency.

1. Example of campaign results

Details

• 7,043 emails sent
• 42 responses (0.75% response rate)
• 5 sales meetings generated (1 meeting for every 1,000 emails sent)
• €250k+ in new opportunities generated
• ROI: x25 – An acquisition cost of €2,000 to generate €50,000 in revenue (i.e., €1 invested for every €25 of revenue generated).
• Top meetings generated:
  1. Deezer (deezer.com)
  2. French Rugby Federation (https://www.ffr.fr/)
  3. Lagardère (https://www.lagardere.com)

2. Target & Scripts

2.2 Scripts:

Email 1

Subject: Intranet for {{companyname}}?

Hello {{firstname}},

We can develop a modern, tailor-made intranet for {{companyname}}, with no per-user subscription.

Would you be interested in discussing this?