Context

Prolong is revolutionizing after-sales service with a SaaS platform that enables brands and distributors to launch, manage, and scale white-label repair and care services.

Collaboration Context

Tanguy Frécon, founder of Prolong, was looking for a lead generation partner after an initial funding round.

The goal was to schedule around forty demos within 8 months. Our data-driven approach, combined with a structured, metrics-based strategy, successfully convinced them.

1. Example of campaign results

Details

• 7,500 emails sent
• 195 responses (2.6% response rate)
• 9 sales meetings generated (1 meeting for every 722 emails sent)
• €80k+ in new opportunities generated
• ROI: x8 – An acquisition cost of €1,110 to generate €8,888 in revenue (i.e., €1 invested generated €8 in revenue)
• Top meetings generated:
  1. Messika (messika.com)
  2. Salvatore Ferragamo (ferragamo.com)
  3. Christian Louboutin (christianlouboutin.com)

2. Target & Scripts

Target

• Industry: All industries
• Company size: 200+ employees
• Roles targeted: Head of Communication, IT Director, HR Director
• Location: France

Scripts

Email 1-A

Hello {{firstName}}, congratulations on your achievements at {{companyName}}.

Our software, XX, allows you to increase the lifetime value of your customers by offering a unique repair service.

We already collaborate with XX, Groupe XX, and other major players in the textile sector.

May I send you a detailed case study?

{{accountSignature}}

P.S.: With the launch of the repair bonus, now is the perfect time to get started.

3. Latest responses from leads