About iytro

iytro offers part-time CMO (Fractional CMO) services to support European companies in their marketing strategy and operational execution, with a strong focus on efficiency and growth.

Collaboration Context

Jonathan Lumbroso, co-founder of iytro, reached out to us to structure an outbound channel. The team was already receiving a good volume of inbound leads, especially in France, but wanted to accelerate its growth in other markets, particularly the United States.

Cold email then appeared as a relevant lever to scale acquisition in a targeted way while maintaining a high level of personalization.

1. Average results of a campaign

Details

• 3,577 emails sent
• 60 responses (2.82% response rate)
• 7 sales meetings generated (1 meeting for every 304 people contacted)
• €420k+ in new opportunities generated
• ROI: x30 – An acquisition cost of €2,000 to generate €60,000 in revenue (i.e., €1 invested for every €30 of revenue generated).
• Top meetings generated:
  1. Instantly (instantly.io)
  2. Respeecher (respeecher.com)
  3. Minimal Audio (minimal.audio)

2. Target & Scripts

Target :

• Industry: All industries
• Company size: 20 to 100 employees
• Target roles: CEO, CTO, COO
• Location: France

Scripts :

Email 1-A

Subject: {FIRST_NAME} – Need a new CMO?

Hello {{firstname}},